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Advantages

  • Zero Additional Cost: This feature is included with your Magic Checkout integration.
  • Boost Revenue: Create targeted marketing campaigns that convert more effectively.
  • Time Saving: Automate customer journeys that would otherwise require manual segmentation.
  • Seamless Integration: Works with your existing marketing tools and Shopify workflows.

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List of Tags

Login with Razorpay automatically applies the following tags to customer profiles in Shopify:

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Tag | Description

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MAGIC_LOGIN_AUTO | Applied when returning customers are automatically identified without additional input.

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MAGIC_LOGIN_MANUAL | Applied when customers manually authenticate using an OTP.

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LOGIN_TIMESTAMP | Records the exact store visit time in ISO format.

MAGIC_CUSTOMER | Identifies customers whose accounts were created through Razorpay Magic.

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Example: Customer Journey with Tags

These tags enable automation possibilities for your store. Create personalised retargeting flows based on login behaviour:
  • Send WhatsApp messages to customers tagged with MAGIC_LOGIN_AUTO who have not completed a purchase in 7 days.
  • Offer special promotions to customers with MAGIC_LOGIN_MANUAL tags who abandoned their carts.
  • Use LOGIN_TIMESTAMP to trigger time-sensitive offers after login events.

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Example Setup

This example demonstrates how to create an automated campaign to re-engage customers who have not placed orders recently. Follow the steps given below:
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Step 1

Customer Identification:
  • Customer logs in (automatically/manually through Magic).
  • System automatically assigns Magic_login tag.
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Step 2

Segment Creation:
  • Create segment: Customers who have not placed an order since February.
  • This segment dynamically updates as customer behaviour changes.
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Step 3

Campaign Rule: If customer has Magic_login tag and customer belongs to No orders since February segment then send an Email.

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Additional Campaign Possibilities

The system supports unlimited automation combinations based on your requirements. Common use cases include:
  • Customer identified + viewed specific items → send targeted coupon.
  • Customer identified + browsed category multiple times → send category-specific offers.
  • Customer identified + no order in 3 days → send premium re-engagement message.
  • Customer identified + high purchase frequency + recent inactivity → send personalised offers.
  • Customer identified + 4 website visits in 7 days + abandoned checkout + no order in 5 days → send discount coupon.
  • Customer identified + repeated product views + no purchase → send limited-time offer.

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Compatible Automation Tools

Leverage Razorpay Shopify tags with various automation platforms:
  • Shopify Flow: Create conditional workflows using the login tags as triggers.
  • Zapier: Connect to hundreds of apps based on tag events.
  • WhatsApp Business Solutions: Trigger customer communications based on tag status.
  • Email Marketing Tools: Create segments based on login behaviour.
For advanced use cases, combine multiple tags to create targeted customer segments with specific behaviours and attributes. Customer Analytics