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It helps you optimise checkout performance and make data-driven business decisions by tracking:
  • Order Volume Trends: Monitor total orders and identify peak ordering times for campaign optimisation.
  • Sales Performance: Track revenue trends, average order values and growth opportunities.
  • Payment Method Distribution: Analyse prepaid vs COD patterns to reduce RTO risk and optimise payment options.
Watch Out!This feature is available only for Shopify users.

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Get Started

Follow the steps given below to view insights about the various order activities:
  1. Log in to the Dashboard.
  2. Navigate to Magic Checkout → Analytics and click Order.
You can now view the Order Analytics on the Dashboard with order performance metrics.
Handy Tips
  • Select the date range of your choice to view the data.
  • Use Compared to option to compare current data with a previous period or specific date range. Green indicators show improvements, while red indicators show declines.
  • Hover over the card headings to understand the calculation methodology.
  • Hover alongside the graph lines to view the exact values for specific time periods.
  • Download detailed reports with daily data including date, total orders, total sales (in INR), prepaid orders, prepaid sales (in INR), COD orders and COD sales (in INR) for further analysis.

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Compare Data Across Time Periods

You can compare your current data against previous periods to track performance changes:
  1. In the Compared to field, select the date or time range you want to compare against.
  2. View the results with clear indicators:
    • Green arrows indicate improvements.
    • Red arrows show declines.
    • Descriptive text explains the changes. For example: Orders increased from 55 to 67.
    • Charts display overlapping lines for visual comparison between the selected time periods, with date labels at the bottom showing which line represents which period.

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Order Metrics

The Order Analytics Dashboard displays the following metrics to track your Magic Checkout order performance:

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Field | Description | Calculation

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Total orders | Total number of Magic Checkout orders placed. | Count of orders placed.

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Total sales | Total sales amount from Magic Checkout order. | Sum of net sales, additional fees, duties, shipping and taxes.

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Average order value | Average value of Magic Checkout orders. | Total sales divided by total orders.

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Prepaid order share | Percentage of orders paid via prepaid methods. | Total prepaid orders divided by total orders.

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Address pre-fill rate | Percentage of logged-in users who see their addresses prefilled at checkout. | Number of logged-in users with pre-filled addresses divided by number of logged in users.

Checkout conversion rate | Percentage of checkout sessions that resulted in an order. | Total sessions (minimum one successful Magic Checkout order) divided by total Magic Checkout sessions.
Watch Out!Address pre-fill rate includes both users who were already logged in when they arrived at checkout and users who log in during the checkout process, provided they have saved addresses available.

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Detailed View

The Detailed view section displays charts that allow you to analyse trends and patterns in your order data:
  • Total orders: Line chart tracking total order volume trends throughout the selected time period.
  • Total sales: Line chart showing total sales revenue patterns.
  • Prepaid and COD share: Comparative chart showing the distribution between prepaid and COD orders over time.
  • Prepaid and COD sales: Comparative chart showing revenue distribution between prepaid and COD sales over time.
  • Average Order Value: Line chart displaying AOV fluctuations with hover tooltips showing specific values at different times.