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  • If you use Payment Buttons to accept payments from customers and redirect them to a success page post payment.
  • If you also advertise on Facebook and use Facebook Pixel to track conversions.
This integration tracks and analyses ad conversion to payments.

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Prerequisites

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Add Redirects to Measure Facebook Ads’ Effectiveness

Let us assume you run a website selling pet supplies. You attract customers using advertisements on Facebook and sell them pet products on your website using our Payment Button. To track and measure the effectiveness of these Facebook ads and how many of them convert into purchases, you need to add a redirect from your Payment Button to this success page. To add redirects:
  1. Navigate to your Payment Button in the edit mode on the Button Created Successfully page.
  2. Click Configure for the Redirect URL and Custom Message.
  3. On the pop-up page, enable Redirect URL.
  4. Add the redirect URL in the field.
  5. Click Save.
Every time a customer successfully completes a payment, they will be directed to the success page. Facebook pixel will track this event.