> ## Documentation Index
> Fetch the complete documentation index at: https://razorpay-60c89f9a-mintlify-audit-missing-sections-1778528421.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Email Campaigns

> Create and manage effective post-purchase email campaigns using Razorpay Billme. Use customer purchase history, billing triggers and feedback responses to automate personalised email workflows.

## Overview

The Email Campaigns section allows you to set up targeted campaigns based on billing events such as successful purchases, feedback submissions and delayed payments. Segment your customers using smart filters and send personalised updates, offers and service notifications automatically.

To access Email campaigns page:

1. Select **E-mail** under **Communication Channel** in the left navigation menu.
2. Alternatively, you can also select **E-mail** in the **Select Campaign Listing** dropdown on the **All Campaigns** page.

## Create New Email Campaign

To create a new email campaign:

<Steps>
  <Step title="Click **+ New E-mail Campaign**.">
    Click **+ New E-mail Campaign**.
    The **Email - New Campaign** page appears.
  </Step>

  <Step title="Enter the Campaign Name, Description and select your Company. Selec...">
    Enter the Campaign Name, Description and select your Company. Select the **Email Route** and choose to either send the email by a name or an Email ID. Click **Next Step**.

    * Click **Add New** to configure an email service provider of your choice.
  </Step>

  <Step title="On the **Message** page, customise your email message with dynamic...">
    On the **Message** page, customise your email message with dynamic design options. Click **Next Step**.

    * For example, drag and drop **Text** from the **Components** pane to the board and enter your text.
  </Step>

  <Step title="On the **Whom To Send** page, select or upload a list of customers....">
    On the **Whom To Send** page, select or upload a list of customers. Click **Next Step**.

    * To upload a new list of customers, click **Upload New Data** and upload a CSV file.
  </Step>

  <Step title="On the **When To Send** page, select the time and date on which you...">
    On the **When To Send** page, select the time and date on which you want to send the email campaign. You have the option to select **Send Now**, **Send Later** and **Recurring**. Configure the timelines and click **Next Step**.
  </Step>

  <Step title="Preview the details of your email campaign and click **Publish**.">
    Preview the details of your email campaign and click **Publish**.

    The Email Campaign is published and appears in the list of email campaigns.
  </Step>
</Steps>