> ## Documentation Index
> Fetch the complete documentation index at: https://razorpay-60c89f9a-mintlify-audit-missing-sections-1778528421.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# Automatic Customer Tagging for Retargeting

> When customers authenticate through [Login with Razorpay (SSO)](/payments/magic-checkout/login-with-razorpay) on your Shopify store, specific tags are automatically assigned to their profiles. These tags provide automation capabilities that enhance your marketing efforts and improve customer engagement.

### Advantages

* **Zero Additional Cost**: This feature is included with your Magic Checkout integration.
* **Boost Revenue**: Create targeted marketing campaigns that convert more effectively.
* **Time Saving**: Automate customer journeys that would otherwise require manual segmentation.
* **Seamless Integration**: Works with your existing marketing tools and Shopify workflows.

## List of Tags

**Login with Razorpay** automatically applies the following tags to customer profiles in Shopify:

## Tag | Description

## **MAGIC\_LOGIN\_AUTO** | Applied when returning customers are automatically identified without additional input.

## **MAGIC\_LOGIN\_MANUAL** | Applied when customers manually authenticate using an OTP.

## **LOGIN\_TIMESTAMP** | Records the exact store visit time in ISO format.

**MAGIC\_CUSTOMER** | Identifies customers whose accounts were created through Razorpay Magic.

### Example: Customer Journey with Tags

These tags enable automation possibilities for your store. Create personalised retargeting flows based on login behaviour:

* Send WhatsApp messages to customers tagged with `MAGIC_LOGIN_AUTO` who have not completed a purchase in 7 days.
* Offer special promotions to customers with `MAGIC_LOGIN_MANUAL` tags who abandoned their carts.
* Use `LOGIN_TIMESTAMP` to trigger time-sensitive offers after login events.

#### Example Setup

This example demonstrates how to create an automated campaign to re-engage customers who have not placed orders recently.

Follow the steps given below:

<Steps>
  <Step title="Step 1">
    **Customer Identification**:

    * Customer logs in (automatically/manually through Magic).
    * System automatically assigns `Magic_login` tag.
  </Step>

  <Step title="Step 2">
    **Segment Creation**:

    * Create segment: Customers who have not placed an order since February.
    * This segment dynamically updates as customer behaviour changes.
  </Step>

  <Step title="Step 3">
    **Campaign Rule**: If customer has **Magic\_login** tag and customer belongs to **No orders since February** segment then send an **Email**.
  </Step>
</Steps>

#### Additional Campaign Possibilities

The system supports unlimited automation combinations based on your requirements. Common use cases include:

* Customer identified + viewed specific items → send targeted coupon.

* Customer identified + browsed category multiple times → send category-specific offers.

* Customer identified + no order in 3 days → send premium re-engagement message.

* Customer identified + high purchase frequency + recent inactivity → send personalised offers.

* Customer identified + 4 website visits in 7 days + abandoned checkout + no order in 5 days → send discount coupon.

* Customer identified + repeated product views + no purchase → send limited-time offer.

## Compatible Automation Tools

Leverage Razorpay Shopify tags with various automation platforms:

* **Shopify Flow**: Create conditional workflows using the login tags as triggers.
* **Zapier**: Connect to hundreds of apps based on tag events.
* **WhatsApp Business Solutions**: Trigger customer communications based on tag status.
* **Email Marketing Tools**: Create segments based on login behaviour.

For advanced use cases, combine multiple tags to create targeted customer segments with specific behaviours and attributes.

### Related Information

[Customer Analytics](/payments/magic-checkout/login-with-razorpay/customer-analytics)