> ## Documentation Index
> Fetch the complete documentation index at: https://razorpay-60c89f9a-mintlify-audit-missing-sections-1778528421.mintlify.site/llms.txt
> Use this file to discover all available pages before exploring further.

# MagicX for Checkout Analytics

> The MagicX tab in Checkout Analytics offers a detailed overview of checkout data and transaction stories. It provides insights into the checkout data points, the effectiveness of various payment methods, transaction drop-off points, customer engagement, average order value, and conversion rate.

## Data Points

You can view the following data points for MagicX Checkout Analytics.

### 1. **Total Orders**

Tracks the total number of orders placed within a given timeframe, helping merchants assess the volume of transactions, sales trends, and peak order periods.

### 2. **Total Sales**

Measures total revenue generated from completed transactions.

### 3. **Average Order Value (AOV)**

Calculates the average transaction value by dividing total sales by total orders.

### 4. **Detailed Checkout Funnel**

Analyses user flow through the checkout stages, highlighting drop-off points.

### 5. **Address Pre-Fill Funnel**

Examines the percentage of users who use address autofill vs. manual entry.

### 6. **Overall Conversion Rate**

Calculates the percentage of users who complete the checkout process.